Found this article while browsing the Internet at work, killing time and pretending to get something done. The title I give it is a little harsher than what he really says; but then the author's title has the same problem: "Why Nice Guys and Gals Finish Last in Love". Either way, it's another one of these articles I post from time to time that I wish I had known before. Not that I'm quite sure how to put the advice into practice, but at least I would have been forewarned.
The basic idea is that if you are always doing inconvenient things for your partner and you don't ask her to do inconvenient things for you, then you become more invested in the relationship than she is. If you are always available to her but she gets away with being unavailable to you, then you both perceive that she is a "scarcer resource" than you are ... and thereby a lot more valuable. And so on.
He also says, never expect that one day she will suddenly realize all those nice things you have been doing for her, and change her personality instantly in gratitude.
Anyway, here's the link: http://www.psychologytoday.com/blog/the-attraction-doctor/201211/why-nice-guys-and-gals-finish-last-in-love
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