I think I've told you that back during the COVID-19 lockdowns I wrote a book about the stuff that I used to do in my professional life, back before I more-or-less retired. And then I've never done anything with it because I'm paralyzed by trying to find the next step. The writing was the easy part, but what then? I talked to someone who was supposed to be an expert on marketing self-published books (this was about two years ago), and her first question was: What outcome do you want from this book? What do you want to achieve? The marketing strategy will be fundamentally different, depending on your answer.
And I froze. I had no idea how to answer the question.
She even made it easy by telling me there are only two choices for the answer: Money or Fame. (To be clear, she then explained that in practice saying you want Fame means that you want the book to advertise your consulting business. I read a great book by This Guy, and now we have to hire him to help us transform our company!) But I still couldn't answer. Neither of those options sounded right to me.
So there it sat. For two years.
Recently I realized I'd made no progress at all on publishing this book, even though it's something I need to do. So a couple of days ago I tried to think through the question, What do I want from this book? The results were inconclusive. Then this weekend I went on a meditation retreat. And today at lunch I suddenly saw the last step in the (hitherto-unfinished) chain of reasoning. So let me write it out for you here.
What do I want from this book: Money or Fame? Let's consider them one at a time.